On first glance, we're not sure. The logo itself is striking, but nothing about the look says anything "Tacoma". Red, white and blue with a star motif doesn't seem particularly Northwest, either.
We don't doubt this new look will fly off the shelves though. And despite our initial lukewarmness, we'll almost certainly sport a cap or something soon enough. We here at NR are total whores for such things.
Update: We're told that the star is meant to mimic the Mariners' compass-rose look. Not quite sold on that either. Due to the color scheme, we keep seeing the Texas Rangers. In fact, if you squint, you can sure see how the new Rainier logo would be an outcropping of this old Rangers logo.
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Anyway, this new logo seems kinda boring, and the font style very non-baseball. Almost as bad as the Indianapolis Indians look.
Who knows, maybe it will be the Texas Rainiers, as the ownership group is from Texas.
Also, Brandon, are you back in the Northwest? Last time we swapped blog stories you were heading down to California and we were going in the opposite direction. And when is the Rainiers new look gonna get to the Sports Logo Pundit?
Tonasket Recycling?
Rainiers went from one of the top five or ten MiL logos to one that is unidentifiable with place or with baseball.
Tumwater Roofing?
Tallahassee Rounders?
Doesn't get me.